What is a website builder – Forbes Advisor UK


A website builder allows you to create a website without coding experience. It’s a handy solution for freelancers, small business owners, or anyone who wants to build a website quickly without investing too much time or money. These use a drag and drop interface which is intuitive to use and offers a lot of flexibility and customization. This article explains what website builders are, what they are best suited for, and what features they offer.

Crack the code

A website builder is a tool that allows you to create a website without coding experience. There are two different types of website builders: online and offline. An offline website builder is software that you download to create the website on your personal computer. Online website builders are web-based and allow you to create and modify your website directly on the company’s server.

This article focuses on online website builders like Squarespace, Wix, and Weebly. We’ve also compiled a list of our top 10 website builders for easy comparison.

How Website Builders Work

A website builder converts your drag and drop commands into code. They can either be hosted by the company or connect to your host. Most website builders offer a selection of themes or templates suitable for different types of websites. For example, a wallet would use a different template than an e-commerce store. Once you have selected a template, you will be able to customize many features. According to the website builder, this includes things like font, layout, and size of text and images. You can also add contact forms and embed videos.

Website Builder Features

A website builder makes many of the complicated aspects of running a website simple and intuitive. Here is a list of some of the most common features.

Drag-and-drop interface

Many website builders allow you to drag and drop components of a web page to design it as if you were putting together a collage. It can be text, photos, videos or any other component of your web page. Each website builder offers different flexibility for customization options. Some companies use themes that are harder to adjust, while others allow you to customize almost every aspect of the web page.

Image and video storage

Website builders make it easy to upload photos and videos. With Squarespace, for example, you will have access to an image gallery on your account. This way, you can edit and delete photos and videos from different pages, while storing them and referring to them in the future. Storage capacities generally vary by subscription plan.

Hosting and domains

When you create a website, you need two components other than the design: a website host and a domain name (the URL used to access your site). Many website builders offer all three services. If you already have a domain name but want to use a different website builder (for example, you purchased your domain name through GoDaddy but want to use Wix for design), you will need to migrate your domain to the new platform .

Third-party integrations

Website builders make it easy to integrate third-party apps like social media feeds or shopping carts. Lead capture forms are another commonly used integration, allowing customers/prospects to provide their information and push it directly into your preferred CRM or data repository.

Mobile compatibility

Since many people browse the web, mobile compatibility is an important feature for any website. Many website builders automatically integrate this feature and allow you to view the mobile version of your website as you edit it. Some can even reflexively adjust elements of your site so that a design works well across multiple platforms.

Professional email

Most website builders offer the option of creating an email address with your domain name as the extension. Some still charge extra for this feature while others offer a free email or two and charge for each additional email, so be sure to choose the best plan for your needs.

SEO analysis

While many people use Google Analytics to gauge traffic, most website builders offer their own form of traffic analysis that’s easier for laypeople to follow. This will give you information on which websites your traffic is coming from and how viewers found you. If you are actively trying to grow your SEO and expand your website’s reach, you may need to invest in specific analytics software. However, for most individuals and small businesses, the information available through their website builder is sufficient.

Do I need a website builder?

If you want to create a website and you have no coding experience, a website builder is the easiest way to do it. The other option is to build your website yourself, but this requires coding knowledge or hiring a professional. The advantage of hiring someone is that you have complete control over how the website looks.

When working with a website builder, you will likely encounter design challenges that the website builder does not support. For example, suppose you want a drop-down menu, but the theme you’re using doesn’t offer this feature. Or, you may like a particular template but cannot change the color theme.

Each website builder and each theme within it has different limitations, and you often only learn what they are as you go. If you don’t need full creative control, you’ll find that the best website builders offer enough features to create a professional looking website.

At the end of the line

A website builder is an ideal solution for freelancers, small businesses, or anyone who wants to build a website quickly, easily, and without a larger investment. Many offer the option of a free plan using the website’s subdomain. The monthly subscriptions are much lower than those of a professional web developer. As long as you’re not overly concerned with the finer details and are flexible with how your website looks, you’ll find there’s plenty of room for creativity in an easy and intuitive way to understand. .

Frequently Asked Questions

Which online website builder is the best?

We’ve put together a list of our top 10 website builders. We considered many factors when creating this list, including price, features, storage and bandwidth allocations, reviews, and unique value proposition. Some of the best website builders are Weebly, GoDaddy, Wix, and Squarespace.

What is the easiest way to create a website?

How much do website builders cost?


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