Web Design Trends Shaping the Industry in 2022


Websites are constantly evolving and changing. What was popular last year might not be popular this year. That’s why it’s important to keep up to date with the latest web design trends.

Here are some of the hottest web design trends that are shaking up the industry:


Chatbots are becoming increasingly popular as a means of providing customer service or assistance on websites. They can simulate a conversation with a human, which can be useful for answering common questions or providing guidance on a website.

dark mode

Dark mode is an increasingly popular option for websites and apps. It inverts the color palette of a website or application, making the background dark and the text light. This can be easier on the eyes, especially when viewing a website or app in low light conditions.

Animated graphics

Motion graphics are another trend that is gaining popularity in web design. They add visual interest and can help guide users through a website. Motion graphics can be used for everything from animated backgrounds to interactive elements.


Personalization is a trend that is becoming increasingly common in web design. Websites are beginning to use the data they have collected about users to personalize each individual’s experience. This may include displaying relevant content based on past behavior or providing personalized recommendations.


Micro-interactions are small animations or interactions used to provide feedback or guidance to users. They can be used to display a progress bar when a user fills out a form or provide a visual cue when a button is hovered over.

Full screen forms

Full-screen forms are a trend that is becoming increasingly common in web design. They take up the entire screen, making it easier for users to fill out and submit forms. This can be useful in reducing friction in the user experience.


Illustrations are increasingly being used in web design to add personality and flair. They can be used in place of traditional photos or as additional visuals. Either way, they can help make a website more interesting and visually appealing.


Minimalism is a trend that has been gaining popularity in recent years and is starting to show up more in web design. This style emphasizes simplicity and usability. This can be achieved by using clean lines, flat colors and limited visuals.


Asymmetry is another trend that is becoming increasingly common in web design. This approach breaks with traditional layouts based on grids or symmetries. Instead, it uses irregular shapes and uneven spacing to create a more unique look.

Variable Fonts

Variable fonts are a new type of font that offers more flexibility in how they are displayed. This means that they can be resized and adjusted to fit different screen sizes and devices. This makes it a great option for responsive design.

Visit https://www.hickeymarketinggroup.com/ for more information on the latest trends in website design and conversion.

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Company Name: Hickey Marketing Group
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