Squarespace launches Fluid Engine, a next-gen web design system


NEW YORK, July 21, 2022 /PRNewswire/ — Squarespace (NYSE: SQSP), the all-in-one website building and e-commerce platform, today announced the launch of Fluid Engine, a next-generation web design system that reinvents drag-and-drop technology for a truly customizable, fast and easy web design experience for desktop and mobile.

“We are very excited to officially launch Fluid Engine, an incredibly powerful and versatile evolution of our page editing system,” said Anthony Casalena, CEO and Founder of Squarespace. “Fluid Engine improves both the usability and expressibility of our system, giving more of our customers access to a wider variety of designs. Whether you’re a professional designer working on Squarespace or just starting out, Fluid Engine helps our customers achieve a variety of fantastic design results without having to resort to custom code.”

With Fluid Engine, clients unlock what we call unbreakable creativity – the ability to push the creative boundaries of web design with confidence. The redesigned design system gives users maximum freedom to play, experiment, and easily push the boundaries of creation with an unrestricted canvas, but the canvas is also guided by an advanced smart grid to ensure quality results. The system provides just enough design guidance to make a website look great without limiting creativity. With a highly intuitive, smooth, and agile website editing experience, anyone, whether beginner or pro, can achieve unique, professional design results that help them stand out and succeed online. . It’s powerful enough to be used by the most creative web design professionals, yet easy to use for beginners.

Main characteristics:

Fluid Engine delivers breakthrough web design with an array of new features and customization options, including:

  • Easier customization and creative expression. A modern design system that gives users creative freedom and flexibility with design guidance via an advanced drag-and-drop smart grid.
  • Placement accuracy. A new level of control when organizing content in layouts. You can control all aspects of layering, alignment, full-bleed positioning, and more.
  • More control over your mobile website. An intelligent network specially designed for mobile display that helps users create bespoke designs to optimize the mobile experience.
  • Design efficiency. Smart and responsive functionality to help users achieve intended design results faster and easier.

With a growing share of global mobile traffic, better mobile website design and experience have a significant impact on increased visitor trust, credibility and engagement, which translates into more sales and success. on line. Recognizing the need for customizable mobile experiences, Fluid Engine makes it easy to design bespoke mobile landing experiences independent of a website’s desktop experience.

“Fluid Engine is the most cutting-edge, yet easy and fast way to build a website,” added Paul Gubay, Product Manager at Squarespace. “With millions of people creating professional and personal brands online, we’ve created a simplified solution – it’s as easy as creating a presentation and the results are amazing.”

While Squarespace’s beautifully designed templates and step-by-step layout options will remain available, users will have access to a whole new editing paradigm to explore through Fluid Engine. Combined with other recently released design tools, including a motion-based scroll block, curated font packs and color palettes, custom button styles, and more, the range of inline styling possibilities s is greatly expanded to enhance everyone’s creative vision.

Fluid Engine is now available on Squarespace 7.1 in English, with rollout plans for other supported languages ​​starting this fall.

To learn more about Fluid Engine and start designing today, click here.

About Squarespace

Squarespace is the all-in-one platform with everything to sell anything, giving customers in over 200 countries and territories all the tools they need to sell physical products, digital content, courses, appointments, reservations and more. Powered by best-in-class design for a consistent brand experience across all touchpoints, our suite of fully integrated products enables anyone to manage their projects and businesses across websites, domains, e-commerce, marketing and planning tools, as well as tools for managing a social media presence with Unfold and hotel business management via Tock. Squarespace is headquartered downtown New York Citywith offices at Dublin, Ireland, Portland, ORand Chicago, Ill.. For more information, visit www.squarespace.com.

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SOURCESquarespace, Inc.


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