Rocketship Wins Web Excellence Award for INOVATIV Web Design

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May 12, 2022 – Rocketship received a Web Excellence Award in the Website Manufacturing category for its work redesigning the INOVATIV website.

EVERETT, WASHINGTON, USA, May 13, 2022 / — Rocket recently received a Web Excellence Award for the redesign of a website for INNOVATIVE, a manufacturing company that creates mobile workstations for the film industry. The Web Excellence Awards aim to recognize the best of the web, with over 1,200 entries from 46 countries.

The Web Excellence Awards is a competition that celebrates the best websites and open web technologies around the world. For applicants and those whose work revolves around an online presence, it is considered one of the most prestigious web competitions available to anyone.

Each year, many websites are nominated for awards in several categories, such as manufacturing, education, health, and travel. Nominations for a website or web technology are submitted on the Web Excellence Awards website.

Once the nomination period is over, a jury will evaluate each site. WE-award judges are industry professionals chosen for their expertise in website design and development. WE Awards judges select the top 10 sites in each category, which are then put to a public vote.

Rocketship worked with the INOVATIV team to redesign and modernize their website. The new website has been significantly revamped and includes more educational content so users can more easily find products that help them achieve their goals.

Rocketship also made the website more accessible to a wider range of users with new typography and a color scheme emphasizing earth tones.

One of the most important aspects of the site is the new educational sections. The site now features curated learning pages, which introduce new users to the product lines that match their needs. There are also videos to help educate users on how the products work.

Rocketship worked with INOVATIV to revamp the website into a simpler, more accessible experience with increased exploration possibilities. The new website experience is designed to help users find products they may not have been aware of that could speed up and optimize their workflow. Different users can more easily see how they can integrate the different product lines according to their workflow needs.

The Rocketship team also modernized INOVATIV’s online shopping experience. Users can more easily customize and configure products when shopping online.

During the redesign project, Rocketship redesigned and modernized the INOVATIV brand. Using a modern font with sharp angles and capital letters, the logo conveys the minimalist, clean, industrial design and quality that INOVATIV products have become synonymous with. The inward-pointing chevron mark, which has long been associated with the INOVATIV brand, has also been modernized but decoupled from the locked logo for use as a design element.

For INOVATIV, the relaunch of the website and the update of the brand express the proximity of the brand to its community of photographers, videographers and other specialized professionals. Over the past ten years, INOVATIV has grown from a startup to the industry standard in its product niche, but its old website did not reflect the full potential of the brand. The redesign was inspired by user feedback and INOVATIV’s commitment to stylish, iconic, high-performance experiences.
About Rocketship
Rocketship is a turnkey solution for managing business growth in the digital age. Rocketship provides small and medium businesses with website designs, rebranding, SEO assistance, pay-per-click advertising, social media management, content and warranty creation, and more.


Shannon Zastrow
Rocketship LLC
+1 425-329-8030
[email protected]
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