How web design continues to evolve, a short study

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With the popularity of the online world in modern times, there seems to be exponential advancement in website design to try and take advantage of the ever increasing demand. The reasons for this phenomenon are endless. However, the main determining factors are relatively obvious when one looks deep enough.

Heavy incentives to improve website design

In this article, let’s discuss some of the reasons that influence the constant innovation of web design systems. And why this is great news for future business owners or website developers.

There are a plethora of reasons why businesses keep improving website design. To name a few: increased traffic to websites. Longer time spent on websites by potential customers. And significantly increased profits.

Think about it. Which site do you think you would be most likely to buy from? A randomly created website without a cohesive theme or a smart, neat and professional website? Assuming that these two websites are selling the same products, the overwhelming majority of people will choose the latter.

So, if you take the aforementioned points into account, it becomes obvious why companies are willing to spend awesome income on website design in order to gain the edge over their competition. This means that due to the exponential increase in internet users and websites, the demand for improved web design is huge. Which leaves a lot of companies trying to fill this niche.

Photo, Halacious.

Ease of use = success

Take a look at how web design has evolved since the birth of the Internet. You can see that one of the most important differences between the beginnings of today and the Internet is the ease of use.

Building a website and navigating the digital world as a whole is so much easier now than before. And it’s not just a matter of coincidence. The easier it is to buy a service or product, the more people will buy it.

In the beginning, using the Internet was a complex task that only a few sophisticated minds could accomplish. What if things had stayed like this? Imagine the billions of dollars in lost revenue for all the big companies that operate online.

For this reason, companies are constantly trying to make websites more user-friendly. The more people who are able to access and use a website, the more revenue and sales it generates.

To put it in perspective, if you are going to buy headphones and find a website extremely difficult to navigate, you will likely give up your search and find another website. On the other hand, if a website that sells headphones is very easy to use, you are more likely to come back to that website for future purchases.

How web design continues to evolve

Photo, KOBU Agency.

Website design: an endless cycle

With the number of variables that can affect the success of a website, there can be a wide range of mistakes that website owners can make.

The only way businesses and people can avoid making these mistakes is to optimize every aspect of web design to the best of their ability. This creates an endless cycle of new innovations to further surpass the previous model.

The main objective of a business is to make money. Sure, they can have side projects as well as moral goals, but the main motivator surrounding a company’s decisions is whether it will be a good financial choice.

If all of your competitors redesign their websites in order to optimize certain aspects of the design, it will put you at a serious disadvantage. Of course, the logical decision when that happens is to come up with something new that will make your website outperform your competition, and that’s where the cycle begins.

From there, other businesses will adapt to the new trend and upgrade their website, but something else will happen in a few months which will increase sales slightly. It is a constant game of cat and mouse where each company tries not only to calculate its competition, but also to outperform them.

In conclusion

Web design is subject to drastic change every year. Which means that in a few decades it is more than plausible that we might not even be able to recognize a website from the future if we saw it now. As web design evolves, it becomes easier and easier for people to build their own websites. And this is incredible news.

Finally, the evolution of web design does not only bring a wide range of benefits to web developers or bloggers. It also improves the web experience for the users. Things will probably get a lot more streamlined. Something that will be a welcome addition by many.

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