The Acadian Total Security website features a responsive web design and easy navigation, creating a welcoming experience for customers and prospects.
Bringing full control of its website in-house was a good decision for the Acadian Total Security (ATS) team.
“The website [acadiantotalsecurity.com] is designed and managed in-house to give us full control over design and functionality, and the ability to make changes on the fly without the delays typically seen when involving third-party contractors,” says Michelle Trahan, Coordinator of division for Lafayette, the company based in .
An example of the added agility is the inclusion of a “Get Quote” button which has been added to the top of the homepage where it is easily visible. The button allows an individual to enter their address and the services they are interested in and this generates a lead form emailed directly to an ATS salesperson who can contact the person immediately.
The website features a main navigation bar that highlights the company’s three main service categories: commercial, small business, and home security. When you hover over each of these titles, a submenu will appear with more detailed options to choose from. Clicking on each subcategory takes users to a landing page filled with information about that particular service, as well as a contact form to request a quote.
The responsive web design ensures that the three main categories of the top navigation bar, the “Get a Quote” button and the company phone number remain at the top of the website at all times.
“We’ve made our menus more user-friendly and continue to strive to keep the most important information near the top of the page to avoid continuous scrolling while using lots of graphics and simple fonts to keep our web pages simple for viewing. crisp and clean,” says Trahan, adding that the website uses a generous amount of the color green, which is the main color of the ATS logo.
The website footer displays badges with various accreditations and groups to which the company belongs, such as The Monitoring Association (TMA), Alarm.com, the BBB and more. Visitors will also find an area to sign up for ATS newsletters and special offers, including pop-up offers.
Another immediately noticeable element is the use of video on the site. So many dealer websites are filled with static images. Additionally, in this age of a tight labor pool, the ATS website also has a superior browser to search for new employees under the “Join Our Team” drop-down menu. Other items on the top navigation bar are key areas such as “COVID-19” and “3G Information”. There is also a space for users to log into their accounts.