July 18, 2022
Forrester research suggests that a well-designed UI can increase website conversion rates by 200%, while excellent UX design can increase conversions by up to 400%. This suggests that strategic design not only improves user experience, but also influences trust and engagement.
DesignRusha B2B marketplace connecting businesses with agencies, leveraged its network of 13,000 agencies to gain quick insights — or “QuickSights” — on design solutions websites should explore for better user engagement.
1) USE SIMPLE NAVIGATION FOR AN INTUITIVE UX
Ripple Animation Founder Madhura Samarth says companies should opt for simple website navigation to ensure an intuitive user experience.
“The most important point to keep in mind when building your website is that navigation should be simple,” Samarth said. “Users should be able to access the pages they want to visit in the most intuitive way possible while using the least amount of time. It is recommended that you study other top-notch websites similar to the ones you create, collect information, then create your wireframes with your specific needs in mind. Once you’ve crafted your wireframe, think about how you can use white space, images, and video to engage.”
2) INCORPORATION OF SHORT EXPLANATORY VIDEOS AND TESTIMONIALS TO BUILD TRUST
According to Chris Botvidson, CEO of Fuel & Spark Media, organizations should rely on short explainer videos and testimonials to showcase their products and build trust with potential customers.
“A short video is a great way to educate and build trust with your audience, showcase your company values, and quickly explain how your product or service will improve your customers’ lives,” Botvidson said. “It also gives you the opportunity to showcase your product in action. Marketers who incorporate video into their campaigns experience 34% higher conversion rates. »
3) MAKE SURE YOUR WEBSITE IS ADA COMPLIANT
According to Alec Hanak, Art Director at Digital Silk, ensuring website accessibility can increase website engagement and conversions.
“Sure, tiny or pale typography might look cool in some designs, but an expert UX/UI designer puts their user first,” Hanak said. “They ask questions like, ‘Is it readable or just decorative? Will my visually impaired users be able to read this text? Making your design accessible to all users will impact your time on site and your click-through rates.”
DesignRush is out July’s list of the best creative agencies that can help build trust and increase engagement on your website.
1. Ripple Animation – rippleanimation.com
Expertise: video production, brand identity and management, campaign planning and execution, etc.
2. Moloko Creative Agency – mlk.global
Expertise: branding, video development, animation design and more
3. Fuel and Spark Media – fuelandspark.com
Expertise: video production, motion graphics, script writing and more
4. Digital Silk – digitalsilk.com
Expertise: digital branding, web design, web development and more
5. Create Element – createelementslo.com
Expertise: web design and development, brand strategy, digital marketing, etc.
6. AXIS Visual – axisvisual.com
Expertise: Web Design, Branding, Consulting and more
7. Product Ventures – productventures.com
Expertise: graphic design, branding, prototyping and more
8. Brand Junkies – brandjunkies.nl
Expertise: graphic design, brand identity, packaging design and more
9. Simplified Funnel – funnelsimplified.com
Expertise: web design and development, graphic design, logo design and more
10. Keltech Designs – keltechdesigns.com
Expertise: graphic design, web design and development, branding and more
11. Dos Mundos Creative – dosmundoscreative.com
Expertise: video production, commercial photography, graphic design and more
12. 10 Plus Brand – 10plusbrand.com
Expertise: brand identity, brand promotional videos, web content and more
13. Guzman Laboratories – guzmanlabs.com
Expertise: Web Design, Web Development, SEO and more
14. Flow2Web – flow2web.com
Expertise: UI/UX Design, Web Design, Web Development and more
15. Sociallybuzz – sociallybuzz.com
Expertise: content creation, lead generation, reputation management and more
Brands can explore top design agencies by location, size, average hourly rate, and portfolio on DesignRush.
DesignRush.com is a B2B marketplace connecting businesses and agencies through expert reviews and agency rankings, awards, knowledge resources, and personalized agency recommendations for approved projects.