CHIOMA – aspires to help our community live a better life through holistic products and services inspired by its African roots and adapted to the modern lifestyle.
Dallas, Texas, United States – April 13, 2022 – CHIOMA collectively known as CHIOMA Company has unveiled a bold and unifying new brand that supports its mission and represents its roots and heritage. This new identity transforms the company which was renamed from LadiesBalance to CHIOMA in 2018 and gives a new direction to the company.
Over the past few years, CHIOMA has been dedicated to providing high quality products and services that enhance the well-being and personal care of its customers. The company aspires to be a leading brand in natural wellness and beauty and to introduce authentic African and Old World practices to the modern consumer.
The new text logo which was introduced earlier this year in February 2022 has a simple and elegant classic style. In addition to the text logo, he also introduced in February 2022, a new icon, which pays homage to his Igbo heritage, inspired by “ọnwa”, the moon, symbol of “Ani” – Mother Earth in the Igbo culture.
The recently renamed website focuses on creating a seamless customer experience and elegantly presents its new collections of products and services.
Founder and CEO of CHIOMA
“After many years as a wellness and beauty entrepreneur, I was inspired to start CHIOMA because I believe there is a need for clean, truly authentic products that tell a story of their indigenous roots. Growing up in West Africa, I was blessed to be immersed in a culture that celebrated natural rituals of healing and beautification. My goal is to share these beautiful rituals with the world. Today , I am extremely proud to unveil this new identity for the CHIOMA company, it is a genuine connection to our roots and a new way forward that will allow us to better serve our customers and positively impact our communities simultaneously.
Rooted in tradition
The original company was established in April 2014 as LadiesBalance. As CHIOMA approaches nearly a decade in business, the company is clear on its value proposition. It wants to use ancient and authentic African traditions as the basis on which it develops its products and services. The African continent is undeniably rich in resources that can have a positive impact on the well-being of consumers around the world and CHIOMA aspires to harness these resources for the benefit of its clientele.
Wider and better product selection
With a new brand identity comes a new selection of products in broader categories. CHIOMA presented a collection of wellness teas, bath and body items, men’s products and home products. He is also looking to expand his physical footprint with a modern wellness and beauty space in Dallas, Texas. The new space which is expected to open in spring 2022 will offer various spa services, wellness beverages and will also include an expanded showroom.
At CHIOMA, giving back and positively influencing communities is closely linked to the company’s mission. With its revamped corporate identity and as a woman-owned company, the aim is to drive trade and economic growth in high poverty areas on the African continent as well as empower women everywhere. world. A percentage of the proceeds of its sales is dedicated to this mission.
For more information about our company, products and services, please visit www.chiomatotalbody.com and our social network @chiomacompany on most major social networking sites.