Benefits and Risks Of Using Social Media Marketing

When technology was first created and endorsed social media, no one ever knew what its advantages and disadvantages to mankind are. Social media was designed to make people communicate even though they are far away from each other. But for business owners, they found out that this social media can help them to improve their business’ products and services. Even though you have a large or small business, you have permission to access different kinds of social media. The truth that social media was designed to communicate and transfer a lot of information you can also use it as your social media marketing through Facebook, Instagram, Twitter, and many more that can help you to promote your business. Despite its many benefits that can be given to you, it also has its corresponding cons that you might encounter on your social media marketing.

This article will give you the information about the benefits and risks that social media marketing can provide you.


Increases business’ popularity

In this world that every person in every corner of the world has their own gadgets- smartphones, laptop and etc. , these can be used to access many social media sites like Facebook, Twitter, Instagram and many more. By having your social media marketing sites, your business can increase its popularity for you are dealing with a massive number of social media users. Getting more followers on your business accounts increases your chance of people getting awareness about your business.

Less stress because of Traffic

Traffic is one of the reasons why business owners and consumers are getting stressed to buy followers. By the power of social media, it will be easier for both business owner and potential buyer to have transaction about a certain product or service. This will boost your transaction with your customers without leaving their home.



Some of your account followers might ignore your every post about your business for several reasons. It could be that they are more interested in the offer of your competitors. It takes time to make your posts about your business to be appreciated by your followers. In regards to this reason, the return of your investment might also take a long period of time.

Openness to your competitors

If you have your business social media accounts is your key to discover the strategies of your competitors. Vice versa, your competitors can also discover and study the strategies you are doing to improve your business. By doing this, it will put your business to some risks that might lead to failures.

In need of a knowledgeable agent

You will need some personnel that is knowledgeable enough to handle your social media marketing. This is particularly vital when someone needs to focus on some problems that your business might encounter. In order to see to your personal affairs stays out at your business, you will need to hire a social media marketer or influencer in running a business.

To sum it up, before you engage on social media marketing, you just need to know and balance the benefits and possible risks that you might encounter. Using your social media accounts may fasten the popularity of your brand, but it has its corresponding risks that you might encounter and how you can address them immediately.