[author: Noreen Fishman]
Page speed is one of the most important components of your website. Not only does a faster loading time improve the user experience, but it can also be considered a factor for search engines. If you’ve been looking for ways to reduce your Rebound rate and increase visitor engagement, consider optimizing your site for speed. Here are 9 ways to improve page load times with law firm website design.
Website design for law firms
What You Need to Know About Page Speed and Website Design for law firms
Essentially, page speed refers to the speed at which content loads when a user visits a page on your website. The term is not interchangeable with website speed, as page speed only refers to a specific page. There are many things that can influence page speed, including the number of images and videos, installed plugins, and specific coding.
Page speed is important because when it comes to website visits, every second counts. A Google study indicated that when load times increase from one to three seconds, the likelihood of a bounce increases by 32%. For pages that take up to 5 seconds, the probability of a bounce increases by 90%. Page speed also plays a vital role in search engine optimization. Speed is an important ranking factor for Google on both desktop and mobile web pages.
Before you do anything to improve page speed with website design for law firms, you need to understand how the pages currently work. There are a variety of tools to help you measure page speed, but we suggest you start with Google Page Speed Insights. Just enter the URL of the webpage you want to check, then select the “Scan” button. You will get a score ranging from 0 to 100. You can also get a list of suggestions to improve page speed if needed.
9 Tips to Improve Page Load Speed with Law Firm Website Design
1. Make sure your hosting solution is optimized for performance
The hosting provider you use can make a big difference in load times. Don’t settle for a mediocre hosting option to save money. This will hurt your performance over time. Look for a powerful platform designed to help you save time.
2. Compress images
Images can really help improve website design for law firms, but they need to be optimized. Large images will delay load times. Tactics such as changing file formats, enabling lazy loading, and compressing images through lossy or lossless compression can all be beneficial. There are a variety of tools you can use for this purpose, but the important thing is to check the impact of all your images.
3. Limit your redirects
Too many redirects on your website can ultimately hurt performance. Each time a page redirects to another, it extends the HTTPS request. Redirects will still be necessary at times, but finding and eliminating additional redirects is good practice.
4. Hide Web Pages
Caching is still one of the best tips on website design for law firms. This will store copies of your site’s pages, reducing the work a server has to do to display them. You can do this at the server level, where the host does the work, or you can use a caching plugin.
5. Enable Browser Caching
6. Understand asynchronous loading
If you optimize the loading of your pages, you will naturally improve the speed of the pages. To do this, remove spaces, characters, comments or other unnecessary elements that you do not need, in order to reduce the size of the files. Decreasing the size of your files results in cleaner code and leaner web pages that can load faster.
8. Use a Content Delivery Network (CDN)
You may also hear this called a content delivery network, and it’s basically a network of servers designed to improve page load speeds. This happens when the CDN hosts and serves copies of your site’s static content from servers located around the world. A CDN works alongside your host to optimize performance.
9. Get rid of unnecessary plugins
Having unnecessary plugins on your site can really slow things down. This is especially true for outdated or poorly maintained plugins. The easiest thing to do is to disable and remove any plugins that you currently don’t find useful.
The important thing to remember is that every second your website loads is a hindrance for your site visitors. The rebound of visitors essentially results in the loss of prospects. If you want to avoid this with website design for law firms, try using these tips to minimize load times and improve performance.