In today’s highly competitive environment, it is unrealistic to do business without considering the prospects of using the Internet as a sales channel. A website, social media pages and various types of online advertising have become an integral part of marketing campaigns. An online platform can serve as the basis for building a reputation, a full-fledged business card of a business (all information is collected in one place), a resource for attracting customers, a permanent advertising channel , a place for direct interaction with a consumer audience, and more. But in order for your site to work successfully and benefit you, you need to avoid certain mistakes while creating it.
Before even clicking on a link leading to your site, Internet users already have some ideas about its design depending on the field of activity. It is therefore very important that the general appearance of the platform meets the expectations of potential customers and corresponds to their vision of the services offered by your company. For example, if a business is hosting children’s parties, the color palette, as small customers can tell, on the site should be bright and colorful rather than austere and monochromatic. So a good way to achieve harmony in your design would be to lean into color names and hexadecimal codes which are structurally provided by some design applications like VistaCreate. A designer must develop analytical and critical thinking that will help create a product that benefits the customer.
Keep navigation in mind. While a horizontal navigation bar is best placed at the top, a vertical menu should sit on the left. Since most of the attention is drawn to items at the beginning and end, place all important information at the top of a page and let your contact information be the last item.
Website Branding is a powerful tool to help you promote your business on the Internet. It aims to create a brand identity in the online market and make the brand known to users. As there is fierce competition among businesses on the web, a business should strive to showcase its uniqueness and stand out from other industry representatives. You need to think carefully about a combination of various corporate identity elements to create a brand design. Adding details like a logo, slogan, and company colors helps users remember your business and find you faster.
Poor quality of information
This paragraph applies to all information provided on a site. First and most importantly, a site owner should immediately change inactive contact details, hours of operation, and other business-related information so that customers can easily get in touch with the business. You also need to constantly add fresh and informative content to your site to maintain the credibility of your web resource and increase its ranking in search results. Posts can include blog posts, breaking news, corporate events, product launches, and more. Content should not contain spelling or grammatical errors, and it should be useful and valuable to users. It’s best to update your site content at least once a month.
Bad visual material
The visual component of a web resource adds charm, grabs the attention of users, and functions as additional advertisement for products. All visuals you upload to your site should be consistent with its content and checked for quality. It is recommended to stick to one style throughout the visuals. Of course, you can use a few bright and even unusual accents, but they should fit into the overall design and not confuse users. For example, a product article can include images and videos of different sizes because it is necessary to show several properties of a product.
Your site may look perfect, and the content may be interesting and relevant, but it may be difficult for the customer to find it on the web without SEO. In fact, you need to start working on search engine optimization before you even publish content. Keep in mind that promotion goes far beyond keywords, even though they are essential, especially those with long tails.
Lack of mobile optimization
Every day, more and more people prefer to search for products and services through portable devices. If your platform is not optimized for smartphones and tablets, you are depriving yourself of half of the potential customers (or even more, depending on your activity). Also, a non-mobile-friendly website hurts SEO. The best option is a responsive design, which automatically adjusts your site to display on any screen size. Thus, the user will be able to learn more about your products and services and become your customer in a few seconds.
Never underestimate the power of the Internet. Finding specialists in a particular industry can be quite problematic, and therefore, thanks to the World Wide Web, you can establish yourself as a real professional who will interest people from different countries. After analyzing your target audience, you need to take into account the possibility of cooperation with foreigners, so it would be nice to offer your site in other languages.