Websites need monitoring and maintenance. If your website performs poorly in any area, it can easily compromise its ability to convert. It also affects the collection of reliable data, which you need to adjust and improve marketing strategies in the future.
1. Busy landing page
Your website should immediately feature all of your essential details, such as your contact details. When visitors visit your website and cannot cope with it in the first few seconds, they will leave. A cluttered website is confusing, so you need to make sure your design isn’t too cluttered to scare off visitors.
You may be trying to make the website look more appealing, but instead you’re cluttering it more. Have a thematic color scheme and limit the fonts and colors you use. A professional website should have at least three fonts or less. Find out what your target audience would like and design the site accordingly.
Make sure your logos are professionally made. Avoid making assumptions about what works and what doesn’t, and helpful, professional advice from a logo designer could help you avoid sticky logos. Another solution is to use free logo makers that are popular and reliable. Remember that poorly made logos turn off most visitors. Make sure logos are clean and legible.
2. Slow download speed
Most visitors don’t have the patience to wait for pages to load. A slow download speed will cause your visitors to lose, and Google will also penalize you in their rankings for this.
Most people visit sites looking for information, and if they have to wait for a page to load, the first instinct is to leave and find a web page that loads faster.
The most common cause of slow speed is large image files, so you need to reduce the size of your files using file shrinking aids like tinyjpeg.com is very helpful for this. You can also pay for a CMS system that automatically resizes images.
3. Bad call to action
Your Call to Action (CTA) is the gateway to your business. The CTA orders the visitor to act. Your CTA should be clear and tell the visitor what action to take.
You need to provide enough information to tell the visitor what will happen once they take action. The CTA also guides them on the information they must provide.
There is a blurry line between a helpful and irritating CTA. Make sure your CTA tells the visitor exactly what to do. Reduce form filling and let the visitor spend a few minutes on the site before the CTA appears.
4. Misuse of content and whitespace
The content of your website is a crucial aspect of the page. This content shows visitors what your business is and the services or products you offer.
As mentioned earlier, be careful about the fonts used and how you present your content. Font and written text convey your brand image, so choose a font that is attractive yet readable. If a visitor has to squint and try to make sense of the font, it’s a miserable failure.
Make it innovative use of white space to draw visitors’ eyes to the site, by reducing the size of massive blocks of text. Too much text is a big mistake on most websites. Break the text up into large chunks and use more visuals to drive home the point. Update content regularly to retain your visitors. Otherwise, they’ll get bored and think you’ve closed up shop.
5. Lack of mobile optimization
Most people use their smart mobiles to access the internet while on the go. The mobile phone is taking over the desktop or laptop, and most likely your visitor will visit your page on a mobile screen.
You need to optimize your site for small screens. If your site visitors can’t read your website content on their mobile screen without pinching and stretching to make it readable, they’ll move on.
Keep in mind that you have many competitors and if visitors are having trouble accessing your web page, they will have better options. Optimize your site for mobiles and tablets by testing the site.
Websites are one of the best marketing strategies. A successful website is clear and concise and displays your contact details at a glance.
A good website should use fewer text blocks and more visual elements. Mobile is the new PC, and making your website mobile-friendly is the best thing you can do for your site. Avoiding these mistakes will turn those clicks into conversions and also have a great CTA!